A recent lawsuit alleging that Denver-based Smashburger’s new Triple Double infringes on In-N-Out’s own famous “Double-Double” and “Triple-Triple” serves to remind startups and entrepreneurs the importance of protecting their intellectual property, or IP, as they build their business. Every small business has at least one piece of intellectual property: their name, which is known as a trademark. […]
Founders Coffee OC – Chris Dover: How Do You Protect Your IP?
Chris Dover explains some ways to protect your IP at Founders Coffee OC.