Wikipedia defines an elevator pitch as “a short summary used to quickly and simply define a profession, product, service, organization, or event and its value proposition.” The name comes from the concept that one can deliver the essential idea of a business venture in the short span of an elevator ride, say 30 seconds to perhaps two minutes. The goal is to inform and entice enough interest so that a business card can be passed with the intention of a scheduling a more in-depth, follow up conversation.
There are many formulas for creating the perfect elevator or 30-second pitch, and in a recent Startup Grind piece, Aidan Cole gives us his ten tips essential for a persuasive elevator pitch. Some key points are to tell and not sell, and know your audience. A good elevator pitch is not so much scripted as adapted for each specific person, and very often tells a story to capture one’s interest.
Do you have tips for the perfect elevator pitch which have worked for you? Leave them here in the comments to help and inspire other entrepreneurs who are just starting out.